Biden's big ad advantage won't last forever: From the Politics Desk

Welcome to the online version of From the Politics Desk, an evening newsletter that brings you the NBC News Politics team’s latest reporting and analysis from the campaign trail, the White House and Capitol Hill.

In today’s edition, we report on Joe Biden's big advertising advantage — and why it's going to disappear. Plus, senior national political reporter Jonathan Allen analyzes why Hunter Biden's trial is bad news for Donald Trump.

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Biden's big ad advantage won't last forever

By Ben Kamisar

Get ready: Donald Trump’s cavalry is coming, after months of a mostly unanswered pounding on the airwaves courtesy of President Joe Biden’s campaign.

MAGA Inc., a pro-Trump super PAC, announced plans this week to spend $100 million on ads across key swing states this summer. It’s a headline worth paying attention to for a number of reasons.

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As Trump-world is turning his felony conviction into a financial windfall, the big question for the former president and his orbit is: How can they use that cash most effectively in a race in which they’ve been out-raised and out-spent?

The announcement is set to fundamentally transform the ad-spending landscape in a race that’s so far been dominated by Democrats. Since March 13 (the day after both Trump and Biden were projected as their party’s presumptive nominees), Biden and his top allied groups have outspent Trump and his groups by 3 to 1 on the airwaves.

It’s a dramatic difference from how things looked over a similar period in 2020. From April 8 (after Sen. Bernie Sanders ended his Democratic primary bid against Biden) through June 6, 2020, Trump and his top allies had the