Biden hosts first 'Creator Economy Conference' for influencers to talk AI, privacy and more

• The White House is hosting 100 digital content creators and influencers for its first-ever conference about the "creator economy."
• President Joe Biden is set to appear at the Creator Economy Conference, along with deputy Treasury Secretary Wally Adeyemo, White House domestic policy advisor Neera Tanden and others.
• The nascent industry has posed challenges for lawmakers seeking to regulate Big Tech, AI and social media platforms such as TikTok.

The White House is hosting 100 digital content creators and industry professionals Wednesday to speak with key officials about the "creator economy," a sector that has boomed as social media platforms make it easier for users to monetize their content.

President Joe Biden appeared at the Creator Economy Conference, the first event ever hosted by the White House's Office of Digital Strategy.

Other top officials, including deputy Treasury Secretary Wally Adeyemo and White House domestic policy advisor Neera Tanden, are also attending.

They are hearing influencers' concerns about their industry's most pressing issues,including AI technology, fair pay, data privacy and mental-health impact of social media.

"These events ensure creators are given a voice in D.C. that more traditional entertainment and media groups have had for decades," Franklin Graves, a tech policy lawyer attending the conference, told CNBC.

"The law and policy issues facing creators, brands, and platforms in the creator economy are much more nuanced and often unaddressed by existing regulations or agency actions," Graves said.

The content-creation industry has exploded in recent years, with the rise of influencer marketing, e-commerce and social media sites that enable creators to monetize their work on the platform.