Biden campaign ripped for 'irrelevant' ad blitz targeting Trump's conviction: 'Lighting another 50M on fire'

Former President Trump's campaign is dismissing the effectiveness of President Biden's latest attack ad highlighting Trump's recent criminal conviction and firing back that it's an "irrelevant" issue to everyday Americans.

"The Biden campaign has burnt nearly $80M in paid advertising on issues irrelevant to the everyday lives of the American People," Trump campaign press secretary Karoline Leavitt told Fox News Digital after President Biden launched a $50 million ad blitz highlighting former Trump’s recent criminal conviction and saying "character" is the central dynamic of the 2024 presidential race.

"Lighting another $50M on fire to tout yet another irrelevant issue will not change the trajectory of this race and trick Americans into thinking that Crooked Joe Biden’s presidency has been anything other than an unmitigated disaster," she continued.

The new ad, titled "Character Matters," highlights the verdict in New York v. Trump, when a jury found the former president and presumptive Republican nominee guilty on all 34 counts of falsifying business records in the first degree. Trump pleaded not guilty to the charges and has vowed to appeal the decision.

BIDEN-HARRIS CAMPAIGN IMMEDIATELY FUNDRAISES OFF TRUMP'S GUILTY VERDICT

"This election is between a convicted criminal who is only out for himself, and a president who is fighting for your family," the ad says, highlighting Trump’s legal challenges and saying the president has been focusing on "lowering health care costs and making big corporations pay their fair share."

In addition to criticism from the Trump campaign, some in Biden's own party have suggested that focusing in on Trump's legal issues may not be the most effective plan.

Political strategist Steve Schmidt, a