Biden abortion ad marks campaign shift to emphasize reproductive rights

The Biden re-election campaign rolled out a new campaign ad Sunday, signaling a shift in emphasis to reproductive rights that the White House hopes will carry and define Democrats through the 2024 election cycle.

The campaign ad, titled Forced, is designed to tie Donald Trump directly to the abortion issue almost 18 months after his nominees to the supreme court helped to overturn a constitutional right to abortion enshrined in Roe v Wade, which would have turned 51 this week.

Dr Austin Dennard, a Texas OB-GYN and mother of three tells the camera her story about traveling out of her state to terminate her pregnancy after learning her fetus had a fatal condition, calling her situation “every woman’s worst nightmare”.

In Texas, she said, her choice “was completely taken away and that’s because of Donald Trump overturning Roe v Wade”.

The launch of the ad comes as anti-abortion activists descended on Washington DC this weekend. One event, the National Pro-Life Summit, activists came to celebrate anti-abortion activism in the US. At another, the March for Life, marchers called for advocacy against abortion rights.

Vice-President Kamala Harris is now being placed to the forefront of the administration’s messaging on reproductive rights, a position Biden has said he is not “big on” because of his Catholic faith, though he believes the landmark 1973 decision “got it right”.

On Monday, Harris will embark on a nationwide tour to focus attention on the administration’s efforts to protect the right of women to choose. Her tour will start in Wisconsin, where abortion rights propelled a Democratic victory in a key state supreme court election.

A statement from Harris’s office said the vice-president will “highlight the harm caused by