America runs on Rudy: Bankrupt mayor launches bizarre coffee venture as he’s crippled by $148m debt

After being New York mayor, Trump lawyer, and criminal defendant, Rudy Giuliani is now trying his hand at coffee salesman as he grapples with bankruptcy and debt of $148m.

As proceedings in his bankruptcy case rumbled on this week, Mr Giuliani launched “Rudy.Coffee”, offering three styles of coffee beans.

The first 100 bags are signed by the former mayor, the products’ website claims, and will begin shipping in June.

The three variations come with tag lines such as “fighting for justice” with an image of Mr Giuliani from his time as US Attorney for the Southern District of New York; “enjoying life,” with an image of a flip-flop-wearing Mr Guiliani sitting on a beach; and “America’s mayor,” with an image of a smiling Mr Giuliani holding a cup.

While former president Donald Trump has chosen to sell sneakers and bibles to cover his legal fees, his former lawyer is flogging three coffee types: “bold,” “morning,” and decaf. The bags weigh two pounds each and can be purchased for $29.99.

The site apparently includes a message from Mr Guiliani himself.

“I’ve moved at a fast pace, and have had many different roles in life, but the one constant thing has been a good cup of coffee, which is now proven to have health benefits. Please enjoy my delicious fresh roasted specialty coffee. It’s quality you can trust,” he says.

TV doctor Maria Ryan, Mr Giuliani’s girlfriend, also posted an ad for the coffee on X on Tuesday.

“I'm really looking to improve my health. I do know coffee has health benefits, but not in those little plastic things that are already ground – hurts my stomach,”she says in the video.

“So I was looking for products that had non-GMO, really organic bean farms, and I couldn't find any, so Rudy Giuliani and I