Activists who engage with voters of color are looking for messages that will resonate in 2024

WASHINGTON (AP) — This year’s elections in Louisiana didn’t go the way that voting rights advocate Ashley Shelton had hoped, with the far-right conservative attorney general replacing a term-limited Democratic governor and consolidating Republican control in the state.

Turnout was just 37%, despite the efforts of activists like her.

“Even when you work hard and you do all the things you’re supposed to, you get an unfortunate outcome, which was these statewide elections,” said Shelton, the executive director of Power Coalition for Equity & Justice in Louisiana.

She said it will be a challenge to regain trust from the communities of color she typically focuses on, mostly because of a constant drumbeat of disappointments in recent years, from attacks on voting rights to the failure of a sweeping student loan forgiveness plan. While Louisiana is not a battleground for national races, Shelton’s experience in the state serves as a window into some of the challenges President Joe Biden faces as his reelection campaign plans strategies to engage the diverse communities that helped him win in 2020.

<bsp-list-loadmore data-module="" class=«PageListStandardB» data-gtm-region=«Other news» data-gtm-topic=«No Value» data-show-loadmore=«true» data-gtm-modulestyle=«List B»> <bsp-custom-headline custom-headline=«div»> Other news </bsp-custom-headline> <bsp-custom-headline custom-headline=«div»> Biden will start the year at sites of national trauma to warn about dire stakes of the 2024 election </bsp-custom-headline> <bsp-custom-headline custom-headline=«div»> US national debt hits record $34 trillion as Congress gears up for funding fight </bsp-custom-headline> <bsp-custom-headline custom-headline=«div»> Biden and Trump are poised for a