A group affiliated with a PAC launches $4M effort to mobilize Black male voters

A new $4 million effort primarily aimed at engaging and mobilizing Black male voters ahead of Election Day in key battleground states is launching Tuesday, according to plans shared first with NBC News.

The push — dubbed Vote To Live — is affiliated with the Collective PAC, one of the country’s largest political action committees supporting Black candidates, which has endorsed Vice President Kamala Harris.

The new effort will focus on nonpartisan ways to encourage largely Black men to vote, said Quentin James, founder and president of the Collective PAC. As part of that goal, Vote To Live will focus on such actions as educating Black men about where to register, providing free transportation to the polls during early voting, hiring people to directly engage with their communities and hosting events at historically Black colleges and universities.

The group’s efforts will focus primarily on six states — Georgia, Michigan, North Carolina, Ohio, Pennsylvania and Wisconsin — with additional efforts in Arizona and Nevada.

"Black men are now one of the No. 1 targets for misinformation online, so we know they are being targeted by our adversaries, people who are trying to meddle in our elections, both foreign and domestic players,” James said. “So we want to make sure we are also communicating with Black men around what they need to go vote, what to bring with them, what’s on their ballot — educating them on the actual process, because there is so much online trying to sway them."

He added that with polls showing a close presidential race, Black men could play a pivotal role.

James said he believes there have been “extreme” investments in trying to persuade Black men to abandon Democrats and support former President Donald