In long-drawn Lok Sabha polls, how YouTube Shorts, Insta Reels ruled the roost
The Lok Sabha election campaign this time took the form of the proverbial elevator pitch as parties understood that with falling attention spans they had to drive home the message in as little time as possible. So, more than posters and hoardings, candidates from across the political aisle, equipped with an arsenal of editing tools on Instagram and YouTube and copyright-free music, made an effort to make reels and shorts.