Kamala Harris Joins TikTok In Effort To Reach Young Voters
Vice President Kamala Harris on Thursday launched an account on the popular social media platform TikTok, seizing on the momentum her campaign is experiencing.
Videos of Harris, who recently became the presumptive Democratic nominee following President Joe Biden’s withdrawal from the race on Sunday, have already gone viral on the platform, as her ascent to the top of the Democratic ticket seems to have energized young voters.
“Well, I’ve heard that recently I’ve been on the For You page, so I thought I’d get on here myself,” Harris said in her first post on the platform, which has so far garnered over 6.3 million views.
Memes of coconut trees, in reference to a past speech of Harris’ that her detractors previously used against her, are all over the internet.
“You think you just fell out of a coconut tree? You exist in the context of all in which you live and what came before you,” Harris recalled her mother telling her and her sisters in the now-viral clip.
The endorsement of British pop star Charli XCX, in a post referencing her latest studio album, “Brat,” seems to have further added to the excitement around her candidacy.
“Kamala IS brat,” the singer wrote.
As of early Friday, the TikTok account @kamalaharris had amassed a following of 1.6 million.
“She’s gone from cringe to cool in 24 hours as a whole generation has taken all that content and remixed it in all these incredible TikTok videos,” CNN political commentator Van Jones said on the network earlier this week.
Rob Flaherty, the deputy manager of Harris’ campaign, told People creating the account is part of their strategy to leave “no stone unturned” in their effort to reach voters.
“Getting the vice president up on TikTok means she’ll be able to directly