Influencer who built her career on TikTok reacts to potential ban
Living in the digital age, an era bolstered by E-commerce advertising and influencer marketing, there’s a clear dependence on social media platforms like TikTok. Consumer demand is met with content creation, giving way to a society fixated on finding the best products by trusting the recommendations of strangers with thousands of online followers. Needless to say, in-person shopping has been replaced by an endless catalog of clips produced by influencers on TikTok’s “For You Page,” expertly selling what they deem as the “best of the best” in fashion, beauty, wellness, and beyond.
