‘It’s just not hitting like it used to’: TikTok was in its flop era before it got banned in the US
TikTok is facing its most credible existential threat yet. Last week, the US Congress passed a bill that bans the short-form video app if it does not sell to an American company by this time next year. But as a former avid user whose time on the app has dropped sharply in recent months, I am left wondering – will I even be using the app a year from now?