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Growing on TikTok was not an original part of Reform UK's strategy, but party figures believe they are now reaching an audience of socially-conservative young people who Rishi Sunak's Conservatives are overlooking.
As a "proud-European" Ed Davey's politics are a world apart from those of Nigel Farage. But the Lib Dem leader says Farage winning a seat in the House of Commons would be the "best way" to confront him.
Senior figures in Reform UK admit they were “blindsided” by Nigel Farage’s comeback as leader but insist they are delighted as the cash rolls in from new members.
The former Reform UK candidate for Clacton, Anthony Mack, is preparing to stand against Nigel Farage as an independent.
The next leader of the Conservatives faces “a big strategic call” as to whether they “sacrifice” some of their new voter base to win back the voters that have shifted to Labour and the Liberal Democrats in recent years, according to former government adviser Sam Freedman.
The potential negative impact of Nigel Farage entering the campaign on the Conservatives’ electoral chances is “almost infinitely large”, according to leading election experts, declaring there “is no such thing as a safe seat now” for the Tories.
Nigel Farage has announced he has taken over as Reform leader and will run as a candidate at the 4 July general election.
Conservatives MPs remain "fed-up" and divided as to whether Rishi Sunak should have called an election on Wednesday, as the Prime Minister kicks off the formal campaign around the country.